Social Research

TTRSA specialise in undertaking robust research and analysis for public sector organisations. Our work has particular emphasis within:

  • traffic and transportation;
  • tourism and leisure;
  • land-use planning;
  • service review and organisational optimisation; and,
  • organisational change.

Each commission is managed by one of our directors with over 10 years experience of social research. TTRSA use a wide range of research methods, some of which are described below, and incorporate a full range of quantitative, qualitative and spatial analysis techniques. Our survey reporting is always customised to the end users requirements.

TTRSA do not conduct opinion polls or undertake direct marketing for private sector organisations.

Hands-on and Interactive Techniques

Particularly within the master-planning, place-making and strategy development fields, organisations often prefer a more hands-on or tactile approach to stakeholder or public involvement which extends beyond a traditional workshop environment to consider the ‘what ifs’ and cumulative impacts. Such work is often map-based and may include a guided semi-structured site-visit by the stakeholders to the area or place being considered. Whilst traditionally undertaken with costly 3D models, Participatory Geographic Information Systems (GIS) may be used to provide more cost effective visual representations as an aid to facilitation.

Hard to Reach Groups

Some groups tend to be hard to reach, including but obviously not limited to:

  • the young;
  • the elderly;
  • those with disabilities; and
  • specific ethnographic groups.

TTRSA strive for inclusivity within our research and will always discuss requirements including such groups with any client when designing the survey sample and methodology. It is not always appropriate to seek the views of such groups using the same methodology as the main survey.

In-depth Qualitative Interviews

When organisations want to gain a detailed understanding of key decision makers or stakeholders’ views, intentions or potential reactions, for example, to policy-based interventions, an in-depth qualitative interview or series of such interviews can be valuable. Typically such interviews are undertaken by either one of our directors or an associate with a specialist understanding of the issues under discussion. The interview is semi-structured allowing the interviewee to provide answers in their own words and format, whilst covering all of the items required. Such interviews are generally recorded, the analysis and reporting being contextualised around key subject areas.

Intercept Surveys

Where available timescales are limited and views representing a stratified sample of a resident or non-resident community, such as visitors to an attraction or area, are required, on-street/site intercept surveys, also called face-to-face or interview surveys, are often the most cost effective and reliable form of data collection. Our team have significant experience of planning and carrying out such surveys, and liaise with the commissioning organisation to ensure optimisation of the survey’s form and timing. Our survey teams are always supervised on the ground by one of our directors.

On-board Surveys

Our team has specific experience of undertaking on-board surveys for transport operators:

  • at airports;
  • at stations; and,
  • on buses, trams and trains.

Whilst such surveys share many of the characteristics of intercept surveys, on-board surveys allow operators to gain a specific understanding of their customers’ behaviour and needs, including:

  • why they currently travel with a particular operator;
  • the decision making process for securing travel;
  • thoughts on aspects of the existing service or possible service enhancement; and,
  • unmet demands.
Postal Surveys

Our team have undertaken and analysed postal surveys to over 100,000 households in recent years, particularly in relation to consultation on plans, strategies and schemes. Postal surveys can either be manually coded, or machine coded, and can offer a cost effective solution for either community-wide or sample-based surveys where an address list is available. Examples of such address lists being electoral registers in Ireland and either electoral registers or the Ordnance Survey’s ADDRESS-POINT product in the United Kingdom.

We also have experience of area-wide distribution of postal surveys through An Post’s Publicity Post and Royal Mail’s Door-to-Door services where cost rather than control over the sample is a crucial factor.

Web-based Surveys

Our team first piloted web-based surveys in the late 1990s, and continue to move at the forefront of the technology. For more information on our web-based capability click here or select the ‘Web-based Surveys’ menu item.


Our team have extensive experience of arranging, hosting and facilitating workshops with:

  • groups of stakeholders;
  • local authority members and officers; and,
  • members of the public.

Such workshops usually combine an element of brainstorming (sometimes called thought-showers or thought-storming) with other techniques such as the distillation of ideas and either dual moderator or client participant focus groups. When tested through subsequent community-wide postal survey, the results of workshops hosted by our directors have shown an excellent match with the views of the wider community.

How can TTRSA help

TTRSA offer a customer based service. To discuss your requirements, arrange a meeting or request a fee quotation, please e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call us on +353(0)15143748.